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rez · Sep 30, 2008, 04:28 pm

My opinion is based solely on this video and nothing else.

YouTube - Kid Rock Warrior Video

Guns, hero's , Nascar, and Rock seem to be the words that come to mind when I watch this video. Obviously, this is an Army advertisement, but I can't help but laugh at the lameness of this though.

Are we seriously going to equate our military with such shallow and generic advertising? Shouldn't recruiting for the army be more of a serious matter?

Let's forget politics for a moment and take a deep breath. People who buy into this shit are really over in Iraq right now fighting? Personally, I don't want people shallow and stupid enough to actually be persuaded by this video to be fighting in Iraq.

Can I be against the Iraq war based on the idea that Military advertising looks like its done by beer belly southerns that couldn't graduate highschool?

Slevin57 · Sep 30, 2008, 05:50 pm

It may seem like a silly add to you but many people will find it inspiring.

The military has always tried to push the "duty, honor, courage" aspect of service and neglected the fact that you have to be dependent on them to survive.

Aussie · Oct 1, 2008, 01:31 am

But Rez, sometimes you need shallow stupid people in your army that wont question orders or why they're even there in the first place. I mean look at how many people are still defending the war in Iraq even on this site. That's the propaganda and sadly it works well at producing the robots required to kill. Scary hey.

Thanatos · Oct 2, 2008, 12:25 am

Aussie has a deep understanding of what's going on. There's a bizarre progression in recruiting ads.

SEALS still listen to rock music but don't get NASCAR:

YouTube - US Navy Recruiting Ad

The Navy officer recruitment posters have chess pieces on them. I can't seem to find a picture but people have probably seen them.

Zakari · Oct 2, 2008, 05:50 am

The UK adverts are depressingly sensible:

Army: Be The Best - lots of stories of soldiers lives on duty, and cutting in real life jobs for the TA (Territorial Army).

Navy: Stories of soldiers and what they get up to - like the Electrician who boards a suspected arms carrying ship to fix the lights so they can search the boat etc....

Air Force: You don't have to be a pilot to Fly. All the different things you can do in the RAF - let's face it though, we'd all love to be pilots!

Can't remember the Royal Marines ads, they probably involve men carrying broken tanks whilst rescuing injured civilians and storming weapons bunkers simultaneously - usual Marine days..

rez · Oct 3, 2008, 01:58 am

Quote:

Quote by: Slevin57

It may seem like a silly add to you but many people will find it inspiring.

I don't see how kicking a soccer ball to a middle eastern child is inspiring. It is cheesy and unrealistic. I understand that being hired to kill people is not the most professional job, but it is the most serious.

If we take it to the opposite extreme and make the commercial very serious what do you think would happen and how do you think the commercial would be filmed?

Bombs blowing individuals limbs off. Large sharp metal objects being jammed in people's bodies. Brains and guts being splattered on the floor. Oh wait, we want people to join the army -- not run away from it.

Quote:

The military has always tried to push the "duty, honor, courage" aspect of service and neglected the fact that you have to be dependent on them to survive.

It is just completely funny that human beings are willing to glamorize death rather then make it look like the worst thing a human being could participate in.

megadeth425 · Oct 3, 2008, 03:37 am

At least In the Navy was so bad it started creeping back around to good.

Advertising tactics like these are despicable and really just further prove to me that people will do something if a celebrity glamorizes it first. I have no problem with trying to get people to join, but when your only methods of doing so are mediocre rock songs and empty catch-phrases that make killing people sound really really cool, you have to step back and reevaluate what it is you're getting people to do here. It's a huge sacrifice putting your life on the line for something, don't cheapen it.

Sep 30, 2008, 04:28 pm	#1 (permalink) (top)
rez technê Posts: 2,750	The Army National Guard My opinion is based solely on this video and nothing else. YouTube - Kid Rock Warrior Video Guns, hero's , Nascar, and Rock seem to be the words that come to mind when I watch this video. Obviously, this is an Army advertisement, but I can't help but laugh at the lameness of this though. Are we seriously going to equate our military with such shallow and generic advertising? Shouldn't recruiting for the army be more of a serious matter? Let's forget politics for a moment and take a deep breath. People who buy into this shit are really over in Iraq right now fighting? Personally, I don't want people shallow and stupid enough to actually be persuaded by this video to be fighting in Iraq. Can I be against the Iraq war based on the idea that Military advertising looks like its done by beer belly southerns that couldn't graduate highschool? "One objection that many critics have is the problem of logistics. However, with technologically advanced aircraft at His disposal, transportation for Jesus was NEVER a problem" ---- loser

Sep 30, 2008, 05:50 pm	#2 (permalink) (top)
Slevin57 Igneous Magma Posts: 438	It may seem like a silly add to you but many people will find it inspiring. The military has always tried to push the "duty, honor, courage" aspect of service and neglected the fact that you have to be dependent on them to survive. -Chris "I guess we are the people our parents warned us about."

Oct 1, 2008, 01:31 am	#3 (permalink) (top)
Aussie Igneous Magma Location: Canberra, Australia Posts: 690	But Rez, sometimes you need shallow stupid people in your army that wont question orders or why they're even there in the first place. I mean look at how many people are still defending the war in Iraq even on this site. That's the propaganda and sadly it works well at producing the robots required to kill. Scary hey. I reject your reality and insert my own!

Oct 2, 2008, 12:25 am	#4 (permalink) (top)
Thanatos Arbiter of Weird Location: New Hampshire Posts: 1,753	Aussie has a deep understanding of what's going on. There's a bizarre progression in recruiting ads. SEALS still listen to rock music but don't get NASCAR: YouTube - US Navy Recruiting Ad The Navy officer recruitment posters have chess pieces on them. I can't seem to find a picture but people have probably seen them. Destroying America one Volconvo post at a time. The brain is like a muscle. When it is in use we feel very good. Understanding is joyous.

Oct 3, 2008, 03:37 am	#7 (permalink) (top)
megadeth425 Air Guitar Hero Location: Canada Posts: 382	At least In the Navy was so bad it started creeping back around to good. Advertising tactics like these are despicable and really just further prove to me that people will do something if a celebrity glamorizes it first. I have no problem with trying to get people to join, but when your only methods of doing so are mediocre rock songs and empty catch-phrases that make killing people sound really really cool, you have to step back and reevaluate what it is you're getting people to do here. It's a huge sacrifice putting your life on the line for something, don't cheapen it. "People always associate long hair with drug use. I wish long hair was associated with something other than drug use, like an extreme longing for cake." ~Mitch Hedberg

Oct 2, 2008, 05:50 am	#5 (permalink) (top)
Zakari Igneous Magma Posts: 192	The UK adverts are depressingly sensible: Army: Be The Best - lots of stories of soldiers lives on duty, and cutting in real life jobs for the TA (Territorial Army). Navy: Stories of soldiers and what they get up to - like the Electrician who boards a suspected arms carrying ship to fix the lights so they can search the boat etc.... Air Force: You don't have to be a pilot to Fly. All the different things you can do in the RAF - let's face it though, we'd all love to be pilots! Can't remember the Royal Marines ads, they probably involve men carrying broken tanks whilst rescuing injured civilians and storming weapons bunkers simultaneously - usual Marine days..