Advertisers get piece of local news shows

[Zeebadee]

http://www.hollywoodreporter.com/thr..._id=1002197781

"While just about every television genre has jumped on the lucrative branded entertainment bandwagon, news programs generally have been considered off-limits to product integration to preserve editorial integrity."

<snip>

"Most stations are focusing their efforts on morning news shows, where lifestyle segments allow for more integration opportunities without sounding as many alarm bells with viewers as it might if product integration popped up in the hard-news portions of their newscasts."

Look for further degradation of the quality and independence of the news we are being fed every day. Commercials disguised as news items, with the stations paid to air them. The ever accelerating decline of the standard of living in America is frightening. Is there a single area of our lives that isn't being squeezed for every last dollar that can be wrung from it?

[rmnunez]

Is there a single area of our lives that isn't being squeezed for every last dollar that can be wrung from it?

How unfortunately true, but I suppose its due to this unbridled capitalism and the consumerism it breeds. I think a more careful consideration of one's role and function within society, some introspection would help. Maybe societies need to reach some limit before disatisfaction yields sensible consideration of alternatives. Meanwhile we will see some product placement in those dumb morning shows housewives watch, they'll analyse market behaviours and develop pricing schemes according to seconds of air-time and advertised surface.