Kellogg to Raise Nutrition of Kids' Food

[Autolykos]

Kellogg to raise nutrition of kids' food - Yahoo! News

WASHINGTON - Kellogg Co., the world's largest cereal maker, has agreed to raise the nutritional value of cereals and snacks it markets to children. The Battle Creek, Mich., company avoided a lawsuit threatened by parents and nutrition advocacy groups worried about increasing child obesity. Kellogg intends to formally announce its decision Thursday. The company said it won't promote foods in TV, radio, print or Web site ads that reach audiences at least half of whom are under age 12 unless a single serving of the product meets these standards: _No more than 200 calories. _No trans fat and no more than 2 grams of saturated fat. _No more than 230 milligrams of sodium, except for Eggo frozen waffles. _No more than 12 grams of sugar, not counting sugar from fruit, dairy and vegetables. Kellogg said it would reformulate products to meet these criteria or stop marketing them to children under 12 by the end of 2008.

Are we living in Bizarro World yet? :eek:

Kellogg may go out of business for this.

- Rob

[ZNFYRH]

Go out of business for making their products healthy and not just sugar-coated carbs?

[improvident]

I wonder when people will realize.. that more times than not.. 'obese' people are actually healthier than 'skinny' people.. some people are just built different.. the actual body weight chart we go buy.. was made by a mathematician in the 17 or 1800's and not to see who was fat and unhealthy or skinny and healthy.. but to attempt to categorize people for a statistic basically.. those machine things that go by that.. tell me i should be.. at 6'5" medium build and highly active.. 170-185 pounds.. back in the day.. i weighed about 225 and was as healthy as an ox.. now i stopped working out.. almost completely minus sit ups and push ups and the occasional jog .. and i weigh about 180-190.. and EVERYONE tells me i look too skinny.. fact is im probably as healthy and comfortable with myself now as i was then...if everyone would get over them selfs.. or probably more accurately.. get over everyone else and just be comfortable with they way they are.. and accept it then everyone would be alot happier and healthier..

Yes some people are completely over weight.. but those people have no one but themselves to blame for being fat lazy pieces of shit.. if your not going to do something to work off those calories and fat reserves you've accumulated.. then stop eating so much.. and for gods sake stop suing people for something only YOU have control of.. I guess in life there are horses.. and there are mules..you can put 3,000 pounds of feed in front of a horse and a mule and the horse will eat and eat.. and eat until it eats its self to death.. a mule.. will only eat to its fill then stop... I personally think we should allow those folks without the mental capacity to know when enough is enough without exercise.. to eat themselves to death...i think thats the way humans are supposed to survive.. those who have the common sense and smarts about them to survive.. do so... and those who dont.. die.. thus riding the world of one more stupid person.. If you eat decently square balanced meals and exercise and are still 'over weight' dont sweat it.. your just built bigger.. your not unhealthy or stupid..hell your probably better off than someone who bounces back and forth from one yo-yo diet to the next looking for that 'perfect' body.. your just.. different.. and there is nothing at all wrong with being different is there? Or have we become that Nazi like?

The only thing we as Americans should watch about our diets.. is grease.. and not even so much for the weight issue.. for the later risk in Heart disease and heart failure

[Chris]

Quote by: Autolykos Kellogg may go out of business for this. - Rob

I highly doubt it. What makes you think they will?
They already have a good number of products that meet that criteria. One being their "bread and butter" product Corn Flakes.

[improvident]

Actually.. Corn flakes have about 30ish too many mg of sodium..

Nutrition Facts and Analysis for Cereals ready-to-eat, corn flakes, plain, single brand

this link actually has a rating system for weight loss weight gain and optimum health for the product.. and according to that system corn flakes are more likely to make you gain weight than lose.. perhaps this will put a big dent in the Kellogg corporation.. if something as basic.. and 'bread and butter' for the company has to undergo changes

[ZNFYRH]

improvident

30ish too many mgs of sodium for who?

For me? You? My wife? A child?

Every person is different. Kellogg's is simply brining all products directed towards children into a specific nutritional range.

Purchasing and consuming is still a choice of the parent and/or person.

Also, this is Kellogg's choice. They are not being forced to do this by some government agency. It's win-win... they make a healthier product and also show that they care. Plus points for Tony the Tiger.

[improvident]

Every person is different. Kellogg's is simply brining all products directed towards children into a specific nutritional range.

Touche.. you'll have to excuse me.. lack of sleep = less attention to minute detail

But isnt Tony the Tiger a mascot used to advertise to Children? If so.. it has to meet the 230mg of sodium per serving.. so technically yes.. it does have 30ish mg too many for the new regulations

[ZNFYRH]

Tony the Tiger is Frosted Flakes, not Corn Flakes.

And Frosted Flakes is one of the products scheduled for nutritional revamping.

[Milton Bradley]

Quote by: Chris I highly doubt it. What makes you think they will? They already have a good number of products that meet that criteria. One being their "bread and butter" product Corn Flakes.

It's called alienating the customer base.


If people don't particularly like the new formulation, it is not far fetched to think they would try another product, and decide it's better than that "new crap" they're peddling.


Not taking sides here, just clarifying the type of consumer who does not like change, good, or bad.

[The Decider]

What is the debate--the economic viability of healthy children's cereal?

Quote by: ZNFYRH Tony the Tiger is Frosted Flakes, not Corn Flakes. And Frosted Flakes is one of the products scheduled for nutritional revamping.

Shit, thats the only cereal I eat. I always thought it was an adult food. When I was little, I used to add sugar to Frosted Flakes.

I think this healthy crap is ridiculous. It's these damned studies by the people that say you go crazy later in life from diet cola. I hate this. I think at best they should take all the artificial crap out of food, but forget making it "good for you." I like fried foods, I like sugar, lard, grease, salt, all the crap at the top of the food pyramid you are supposed to stay away from. I don't want to be no health nut vegan, so I wish the people who want to be "healthy" as they say, to quit pushing their agenda on me.

I eat what the hell I want to.

[Jubloz]

Quote by: Autolykos Kellogg may go out of business for this. - Rob

Actually, they're probably just giving in to the rise and popularity of healthy foods to increase product sales; this is a marketing strategy to get more attention with it. I don't eat Kelloggs cereal, but I'll be more willing if their food is better for me. I would also imagine it's getting more common for people to be health conscious out of concern for their children.

[Jubloz]

Quote by: Gambr1nus I think this healthy crap is ridiculous. It's these damned studies by the people that say you go crazy later in life from diet cola. I hate this. I think at best they should take all the artificial crap out of food, but forget making it "good for you." I like fried foods, I like sugar, lard, grease, salt, all the crap at the top of the food pyramid you are supposed to stay away from. I don't want to be no health nut vegan, so I wish the people who want to be "healthy" as they say, to quit pushing their agenda on me. I eat what the hell I want to.

Eh, I could really care less. If you want to eat unhealthy food that's your thing. A lot of corporations are partaking in the market for healthy alternatives because a lot of people don't feel the same way that you do---at least not anymore.

Quote by: Jubloz Eh, I could really care less. If you want to eat unhealthy food that's your thing. A lot of corporations are partaking in the market for healthy alternatives because a lot of people don't feel the same way that you do---at least not anymore.

No, they are tired of getting sued by dumbass fat people.

[Jubloz]

Quote by: Gambr1nus No, they are tired of getting sued by dumbass fat people.

Changing their product won't prevent them from being sued, there will always be dumbasses no matter the market.

[Chris]

...back to my point, Corn Flakes -Kellog's Bread and butter product will remain unchanged.

:rolleyes:

Quote by: Jubloz Changing their product won't prevent them from being sued, there will always be dumbasses no matter the market.

Why? They haven't been sued in past times over such trivial matters. It's like McDonalds... Why a few years ago was they just getting sued for making people fat? I mean I would agree that their food is less healthy than it was in say the 1960s, but has been pretty fattening since the 80s anyhow, and just now the lawsuits.

It's the people that change the most, not the product.

I don't want my frosted flakes to go anywhere. They are the only thing in the mornings that makes my cereal time happy.

[Jubloz]

McDonald's was also sued for having hot coffee. Like I said, idiots will sue no matter what.