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You might then add that all I need to do is go to another store, as if there were an infinity of them. In reality, I could go store to store and get ejected by bigots at each one of them, until I'm forced to shop in another town.
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You're missing several key points.
First of all, the store would lose not only the business of the black people it disallows from shopping there, but those that
choose not to support a store that practices discrimination.
Secondly, if every store ejects every black person, that creates a great demand for a store that doesn't discriminate - and as any high-school educated person should know - demand creates supply.