[Morality Games]

The means is the ultimate end of life. Activities and processes are more instrumental to making life meaningful than outcomes and products. The 'end' is just the resting spot from one goal to the next, and strong personalities are usually eager to begin their next adventure, so they don't remain static for long. Hence, 'means to ends' morality of any type, be it 'the end doesn't justify the means' or the 'end justifies the means', are off basis. That is why it is inappropriate to frame a question like, "do the ends justify the means?", at least in a broad sense, as if the end were important in any respect other than being a compass.

Anyway, people typically don't consider their methods dishonest or unethical -- dishonest people generally conceal their dishonesty from themselves or ignore its ramifications so that it doesn't matter to them, and 'ethics', or, "What is the best way to live life and why?" is, like aesthetic judgments of beauty, in the eye of the beholder. People will always have different estimations of 'what ought to be done'.