Main Entry: crass
Etymology: Latin crassus thick, gross
1 a : GROSS 6a; especially :
having or indicating such grossness of mind as precludes delicacy and discrimination b : being beneath one's dignity <crass concerns of daily life> c -- used as a pejorative intensifier <crass flattery> <crass propaganda>
2 : guided by or indicative of base or materialistic values <crass commercialism> <crass measures of success>
http://www.miriamwebster.com/cgi-bin/dicti...crass&x=18&y=10
The underlined portion is how I was using the word in a PM that caused Bugs to start this topic.
FYI, Bugs, the word is not archaic. It is commonly used. One of many sources: this month's Time magazine