[RickSp]

The interesting thing about the story, at least to me, is what it says about the nature of demand in marketplaces. Two points:

1. New products and new technology create demand.

2. Any marketer will tell you that what you are selling is an idea as much as a physical product. You are really selling the benefits the item gives to the consumer.

Here we have entirely virtual products for which the demand was created by game play purchased with real money for virtual benefits. Intriguing stuff.