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From what I can see they are trying to blow away C-band satelite apparently so there is more space for other digital formats.
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But, you see, C band is already transmitted digitally! Didn't you read the part where Motorolla put out the 4DTV set top box so that BUD owners could decode the encrypted digital C band transmissions?
You've missed the overall message of the article: the big cable companies have pressued the FCC into eliminating the option for non cable business to use the C band to receive analog transmissions. A lot of cable systems still use analog receivers because they were so expensive to implement. The cable companies simply want the ability to use this band for themselves, forcing people who use BUD's now to get cable!