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Quote by: PatrickHenry Sheesh, italiangm. You're as cynically calm as me, maybe more! But you're definitely on to something. |
Comes from 15 years work in a support role for a major direct marketing firm selling insurance and financial products.
I was privy to watching huge jumps in response rate when we tested copy that portrayed as threatening a world as insurance regulators would allow. I now clearly understand how rattling the amygdala pays off handsomely.
Manipulating the mind of most US citizens is shamefully easy. And immensely profitable. Every time I see a Zig Ziglar-type book or seminar, or any infomercial, I know there's someone out there that loves that particular facet (flaw?) in Americans and is laughing all the way to the bank.
It's the American way, yaknow.